1

Introduction to e-Content

• What is e-Content?

2

Target markets

• What kind of traveller are you?
• Overview of target marketing
• Understanding differentiation
• Traveller typologies

3

Introduction to branding theory

• What is a brand?
• Your tourism business brand audit
• Developing your brand strategy
• Brand essence and personality

4

Practical brand development

• Name and tagline
• Task: Surf and...?
• Logo
• Description
• Photography and Visual Assets
• Feedback to S4IG and funders
• Assignment: Practical brand development