Course curriculum

  • 1

    Introduction to e-marketing

    • What is e-Marketing?
  • 2

    Owned media: websites

    • Introduction to websites
    • Glossary of terms
    • Why do I need a website?
    • Planning a website
    • Quiz: Planning a website
    • Domains, websites and hosts
    • How to choose a domain name
    • Types of web hosting
    • Quiz: Understanding domains, websites and web hosting
    • Build a website using WordPress
    • Build a website using a Sitebuilder (Wix)
    • Quiz: Build your own website
  • 3

    Owned media: Social channels

    • Why use social media?
    • How to use social media
    • Quiz: Using social media
    • Facebook
    • Instagram
    • Quiz: FaceBook and Instagram
    • Pinterest
    • YouTube
    • Quiz: Pinterest and YouTube
    • Task: Social media and your business
  • 4

    Owned media: Google My Business

    • About Google My Business
    • 1. Sign up and verify your business
    • 2. Optimize your presence online
    • Quiz: About Google My Business
  • 5

    Earned media

    • Digital word-of-mouth
  • 6

    Paid media

    • Advertising with PPC
  • 7

    Monitoring and evaluation

    • Google Analytics
    • Facebook Insights
  • 8

    Getting real

    • Feedback to S4IG and funders
    • Assignment: Marketing through Social Media