1

Introduction to e-Reputation

• What is e-Reputation?

2

Online review tools

• Introduction to consumer generated content (CGA) and online reviews
• Reviews: Managing and mitigating impacts
• TripAdvisor reviews
• Other review sites
• Quiz: Online reviews

3

Mapping sites

• Google Maps
• Other mapping sites

4

Last but not least: Get found. Get feedback.

• Assignment 4: Reputation Management